What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Felipe and Queen Letizia visit Valencia

Jan 14, 2026

King Felipe and Queen Letizia visit Valencia

Jan 14, 2026

Jan 14, 2026

Latest Find

Featured

Alberta Ferretti Ombré Gown

Crown Princess Mette Marit, Gowns

Alberta Ferretti Ombré Gown

Crown Princess Mette Marit, Gowns

Crown Princess Mette Marit, Gowns

All in Princess Madeleine

Dec 5
Dec 5 Princess Madeleine at Prince Alexander's christening

Brittani Barger

Princess Madeleine

Dec 4
Dec 4 Princess Madeleine pre-wedding photos

Brittani Barger

Princess Madeleine

Nov 24
Nov 24 Princess Madeleine in her engagement announcement pictures

Brittani Barger

Princess Madeleine

Nov 22
Nov 22 Princess Madeleine at christening of Prince Nicolas

Brittani Barger

Princess Madeleine

(2013) Princess Madeleine at 'Stockholm Concert Hall Foundation Presents: The Royal Stockholm Philharmonic Orchestra' concert at Carnegie Hall, NYC

Oct 25

Oct 25 (2013) Princess Madeleine at 'Stockholm Concert Hall Foundation Presents: The Royal Stockholm Philharmonic Orchestra' concert at Carnegie Hall, NYC

Brittani Barger

Princess Madeleine