What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Crown Princess Family visits the High Guard Wing on Christmas Eve

Dec 24, 2024

Swedish Crown Princess Family visits the High Guard Wing on Christmas Eve

Dec 24, 2024

Dec 24, 2024

Latest Find

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Sophie by Sophie Enamel Thin Hoops in Gold/Green

Princess Estelle, Accessories, Earrings

Sophie by Sophie Enamel Thin Hoops in Gold/Green

Princess Estelle, Accessories, Earrings

Princess Estelle, Accessories, Earrings

All in Princess Sofia

Sep 17
Sep 17 Princess Sofia at a 2017 Project Playground dinner

Apr 4
Apr 4 Princess Sofia at the christening of Prince Nicolas

Brittani Barger

Mar 2
Mar 2 Princess Sofia at Prince Oscar's christening

Brittani Barger

Dec 23
Dec 23 Sofia Hellqvist at her pre-wedding dinner

Brittani Barger

Our Highlights of 2016

Dec 23

Dec 23 Our Highlights of 2016

Crown Princess Mary, Crown Princess Mette-Mari, Crown Princess Victoria, Princess Charlene, Princess Madeleine, Princess Sofia, Queen Silvia, Princess Martha Louise

Dec 12
Dec 12 Princess Sofia Project Playground bracelet

Brittani Barger

Nov 22
Nov 22 Princess Sofia and Prince Carl Philip release photos of Prince Alexander ahead of christening

Brittani Barger