What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

Diane von Furstenberg

diane-von-furstenberg-erica-floral-print-chiffon-maxi-dress-black.webp

Diane+von+Furstenberg+Skylar+Dress+in+Ocean+Coral.webp

Esmeralda Ammoun

Belgium National Day 2017

Belgium National Day 2017

Belgium National Day 2018

Belgium National Day 2018

Christmas Concert 2018

Christmas Concert 2018

Princess Elisabeth 18th Birthday

Princess Elisabeth 18th Birthday

Royal Military School Inauguration

Royal Military School Inauguration

Freeman T.Porter

Jacadi+Cotton+Check+Dress.webp

Maje+Riannette+Dress+in+Blue.webp

CfgCfxT (1).webp

Maje+Stretch+Lurex+Fabric+Ruffled+Dress+in+Navy.webp

Marie-Leonie Stock

Meer Couture

2022 Belgian National Day

2022 Belgian National Day

Natan+Short-Sleeve+Dress+with+Peter+Pan+Collar.webp

Papo d'Anjo

Papo+d'Anjo+Batik+Party+Dress+in+Pink.webp

Papo+d'Anjo+Pleated+Liberty+Tunic+Dress.webp

Patrizia Pepe

Fuchsia

Ralph Lauren

Ralph Lauren.png

Temptation Positano

Zara+Kids+Box+Pleat+Printed+Dress.webp