What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

May 29, 2025

Latest Find

Featured

Carolina Herrera Jasmine Brocade Long Shirt Dress

Queen Mathilde, Gowns

Carolina Herrera Jasmine Brocade Long Shirt Dress

Queen Mathilde, Gowns

Queen Mathilde, Gowns

Alline

Astrid & Miyu

Bernadotte & Kylberg

Handsome Stockholm

81EfbJtKBJL._SL1500_.jpg

Kreuger Jewellery

Kreuger+Jewellery+Amiral+Necklace.jpeg

Amiral+Stud+Earrings+Silver.jpeg

Lindberg

Maria Nilsdotter

Maria Nilsdotter.png

Screenshot+2024-05-11+at+4.19.38 PM.png

Snö of Sweden

Screenshot 2023-07-14 at 7.42.57 PM.png

Screenshot 2023-07-14 at 7.48.37 PM.png

Sophie by Sophie

Sophie by Sophie.png