What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Prince and Princess of Wales attend Digger premiere

September 22, 2026

The Prince and Princess of Wales attend Digger premiere

September 22, 2026

On Tuesday, the Prince and Princess of Wales attended the world premiere & Royal Film Performance of Digger in London.

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September 22, 2026

Latest Find

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Christian Dior Mid-Length Pleated Skirt in Black Plumetis Tulle

Crown Princess Mette Marit, Bottoms

Christian Dior Mid-Length Pleated Skirt in Black Plumetis Tulle

Crown Princess Mette Marit, Bottoms

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Crown Princess Mette Marit, Bottoms

7 DAYS ACTIVE

Cathrine Hammel

Diane von Furstenberg

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House of Hygge

J Crew

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Pallas Paris

Phenix

West Hollywood Sweat Club