What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged Norrøna

Norrøna Svalbard Flex1 Trousers

Jun 15

Jun 15 Norrøna Svalbard Flex1 Trousers

Queen Sonja, Bottoms

Norrøna Trollveggen Down800 Hood Jacket

Jan 22

Jan 22 Norrøna Trollveggen Down800 Hood Jacket

Crown Princess Mette Marit, Outerwear

Norrøna Lyngen Windstopper Hybrid Trousers in Red

Nov 20

Nov 20 Norrøna Lyngen Windstopper Hybrid Trousers in Red

Bottoms, Princess Ingrid-Alexandra

Norrøna Gore-Tex Jacket in Red

Sep 17

Sep 17 Norrøna Gore-Tex Jacket in Red

Outerwear, Crown Princess Mette Marit

Norrøna Oslo Jacket

Jun 22

Jun 22 Norrøna Oslo Jacket

Meghan Markle, Outerwear