What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

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Emily London

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Hayfield England

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Hicks & Brown

Hicks & Brown Suffolk Fedora in Camel with Pheasant Feather Wrap.jpg

Jane Taylor

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National Service of Thanksgiving

Trooping the Colour 2016

Trooping the Colour 2016

Christmas 2016

Easter 2017

Royal Wedding 2018

Royal Wedding 2018

Trooping the Colour 2018

Trooping the Colour 2018

Easter 2018

Pink

Black

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Alabaster

Custom

Navy

Whiteley Hats

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