What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

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Armani Junior

Ella by Viyella

Ella by Viyella Tweed Jacket.png

Gamebirds Clothing

Girl Guides

Girl+Guide+Zip-Up+Hoodie+in+Red_Royal+Blue.jpg

Hobbs+July+Jacket.jpg

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Hobbs+Soraya+Coat+in+Merlot.jpg

Lipsy London

Lipsy Long Line Double Breasted Coat in Pink Wool.jpg

Marie Chantal

White

ME and EM Military Button Blazer.jpeg

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Beige

Rachel Riley

Rachel+Riley+Cardigan.jpg

Reiss+Mabel+Longline+Coat+in+Soft+Pink.jpg

River Island

River Island Tailored Coat in Pale Blue.jpg

Roland Mouret

Royal Windsor Horse Show

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Somerset by Alice Temperley

Somerset+by+Alice+Temperley+Girls+Woven+Trench+Coat.jpg

Stella McCartney

Stella+McCartney+Vivienne+Coat+in+Navy.jpg

Zara+Biker+Coat+in+Ecru.jpg

Zara+Round+Neck+Coat+with+Zip+in+Pink.jpg

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Zara+Tailored+Button+Blazer+in+Navy.png