What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Sonja attends Queen Sonja Song Contest concert

Aug 22, 2025

Queen Sonja attends Queen Sonja Song Contest concert

Aug 22, 2025

Aug 22, 2025

Latest Find

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Zara Seamed Straight Cut Blazer

Princess Mabel, Outerwear

Zara Seamed Straight Cut Blazer

Princess Mabel, Outerwear

Princess Mabel, Outerwear

All tagged The Fold London

The Fold Morella Trousers in Botanical Print Tweed

Aug 22

Aug 22 The Fold Morella Trousers in Botanical Print Tweed

Crown Princess Mary, Bottoms

The Fold Knighton Jacket in Botanical Print Tweed

Aug 22

Aug 22 The Fold Knighton Jacket in Botanical Print Tweed

Crown Princess Mary, Outerwear

The Fold Adelaide Trousers in Plum

Apr 24

Apr 24 The Fold Adelaide Trousers in Plum

Crown Princess Mary, Bottoms

The Fold Henley Jacket in Chartreuse

Mar 24

Mar 24 The Fold Henley Jacket in Chartreuse

HGD Stéphanie, Outerwear

The Fold Adelaide Trousers in Chartreuse

Mar 24

Mar 24 The Fold Adelaide Trousers in Chartreuse

HGD Stéphanie, Bottoms

The Fold Alzira Straight Flared Trousers in Indigo Blue

Feb 14

Feb 14 The Fold Alzira Straight Flared Trousers in Indigo Blue

HGD Stéphanie, Bottoms

The Fold Loretta Jacket in Indigo Blue

Feb 14

Feb 14 The Fold Loretta Jacket in Indigo Blue

HGD Stéphanie, Outerwear

The Fold Lynton Straight-Leg Trousers in Burnt Orange

Oct 22

Oct 22 The Fold Lynton Straight-Leg Trousers in Burnt Orange

Crown Princess Mary, Bottoms

The Fold Verania Dress

Sep 23

Sep 23 The Fold Verania Dress

Queen Mathilde, Dresses

The Fold Charfield Blouse in Ivory

Jun 4

Jun 4 The Fold Charfield Blouse in Ivory

Crown Princess Mette Marit, Tops

The Fold Bowery Blouse in Navy

Apr 16

Apr 16 The Fold Bowery Blouse in Navy

Crown Princess Mary, Tops

The Fold Harford Blouse

Apr 10

Apr 10 The Fold Harford Blouse

Crown Princess Mette Marit, Tops

The Fold Cecille Jacket in Cobalt Blue

Apr 9

Apr 9 The Fold Cecille Jacket in Cobalt Blue

Crown Princess Mary, Outerwear

The Fold Adelaide Trousers in Cobalt Blue

Apr 9

Apr 9 The Fold Adelaide Trousers in Cobalt Blue

Crown Princess Mary, Bottoms

The Fold Verana Dress in Navy

Feb 28

Feb 28 The Fold Verana Dress in Navy

Princess Tatiana, Dresses

The Fold Savoy Coat in Navy

Feb 28

Feb 28 The Fold Savoy Coat in Navy

Princess Tatiana, Outerwear

The Fold Alzira Straight Flared Trousers in Navy

Feb 26

Feb 26 The Fold Alzira Straight Flared Trousers in Navy

Crown Princess Mary, Bottoms

The Fold Abbeville Jacket in Navy

Feb 26

Feb 26 The Fold Abbeville Jacket in Navy

Crown Princess Mary, Outerwear

The Fold Finchley Coat in Plum Herringbone Wool

Jan 27

Jan 27 The Fold Finchley Coat in Plum Herringbone Wool

Zara Phillips, Outerwear

The Fold Knightley Maxi Coat

Dec 25

Dec 25 The Fold Knightley Maxi Coat

Lady Louise Windsor, Outerwear