What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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New Official Photo of King Carl Gustaf and Queen Silvia

Feb 14, 2026

New Official Photo of King Carl Gustaf and Queen Silvia

Feb 14, 2026

Feb 14, 2026

Latest Find

Featured

Yves Salomon Fur-Trim Down Puffer Jacket

Princess Gabriella, Outerwear

Yves Salomon Fur-Trim Down Puffer Jacket

Princess Gabriella, Outerwear

Princess Gabriella, Outerwear

All tagged The Fold London

The Fold London Ellingham Boiled Wool Skirt in Navy

Feb 1

Feb 1 The Fold London Ellingham Boiled Wool Skirt in Navy

Zara Phillips, Bottoms

The Fold London Napier Boiled Wool Jacket in Navy

Feb 1

Feb 1 The Fold London Napier Boiled Wool Jacket in Navy

Zara Phillips, Outerwear

The Fold Bowery Blouse in Plum

Jan 29

Jan 29 The Fold Bowery Blouse in Plum

Crown Princess Mary, Tops

The Fold Fitzroy Wool Herringbone Straight Flared Trousers

Jan 28

Jan 28 The Fold Fitzroy Wool Herringbone Straight Flared Trousers

Crown Princess Mary, Bottoms

The Fold Kenwood Herringbone Wool Jacket

Jan 28

Jan 28 The Fold Kenwood Herringbone Wool Jacket

Crown Princess Mary, Outerwear

The Fold Averill Jacket

Jan 16

Jan 16 The Fold Averill Jacket

HGD Stéphanie, Outerwear

The Fold Caselle Jacket

Dec 18

Dec 18 The Fold Caselle Jacket

Princess Isabella, Outerwear

The Fold Veroli Silk Blouse

Dec 10

Dec 10 The Fold Veroli Silk Blouse

Crown Princess Mary, Tops

The Fold Morella Trousers in Botanical Print Tweed

Aug 22

Aug 22 The Fold Morella Trousers in Botanical Print Tweed

Crown Princess Mary, Bottoms

The Fold Knighton Jacket in Botanical Print Tweed

Aug 22

Aug 22 The Fold Knighton Jacket in Botanical Print Tweed

Crown Princess Mary, Outerwear

The Fold Adelaide Trousers in Plum

Apr 24

Apr 24 The Fold Adelaide Trousers in Plum

Crown Princess Mary, Bottoms

The Fold Henley Jacket in Chartreuse

Mar 24

Mar 24 The Fold Henley Jacket in Chartreuse

HGD Stéphanie, Outerwear

The Fold Adelaide Trousers in Chartreuse

Mar 24

Mar 24 The Fold Adelaide Trousers in Chartreuse

HGD Stéphanie, Bottoms

The Fold Alzira Straight Flared Trousers in Indigo Blue

Feb 14

Feb 14 The Fold Alzira Straight Flared Trousers in Indigo Blue

HGD Stéphanie, Bottoms

The Fold Loretta Jacket in Indigo Blue

Feb 14

Feb 14 The Fold Loretta Jacket in Indigo Blue

HGD Stéphanie, Outerwear

The Fold Lynton Straight-Leg Trousers in Burnt Orange

Oct 22

Oct 22 The Fold Lynton Straight-Leg Trousers in Burnt Orange

Crown Princess Mary, Bottoms

The Fold Verania Dress

Sep 23

Sep 23 The Fold Verania Dress

Queen Mathilde, Dresses

The Fold Charfield Blouse in Ivory

Jun 4

Jun 4 The Fold Charfield Blouse in Ivory

Crown Princess Mette Marit, Tops

The Fold Bowery Blouse in Navy

Apr 16

Apr 16 The Fold Bowery Blouse in Navy

Crown Princess Mary, Tops

The Fold Harford Blouse

Apr 10

Apr 10 The Fold Harford Blouse

Crown Princess Mette Marit, Tops