What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Danish Royal Family attends Christmas Day Service

Dec 25, 2024

Danish Royal Family attends Christmas Day Service

Dec 25, 2024

Dec 25, 2024

Latest Find

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Reiss Keri Wool Blend Funnel Neck Bow Coat in Navy

Lena Tindall, Outerwear

Reiss Keri Wool Blend Funnel Neck Bow Coat in Navy

Lena Tindall, Outerwear

Lena Tindall, Outerwear

Carolina Herrera

Blue

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Christian Dior

Morocco 2019

Christophe John Rogers

2018 Fashion Awards

2018 Fashion Awards

Greta Constantine

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Oscar de la Renta

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Proenza Schouler

Light Khaki

Ralph & Russo

Roland Mouret

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Stella McCartney

Valentino