What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

Read more →

September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Read more →

Princess Laurentien, Accessories, Bracelet

Screen Shot 2021-09-19 at 8.41.21 AM.png

Charlotte Olympia

Gabriela Hearst

Hunting Season

Hunting Season.png

Screenshot 2024-09-29 at 6.10.18 PM.png

gdcm6b-l-610x610-jimmy-choo-vivien-satin-clutch-bag-in-blue.jpg

Louis Vuitton

Screenshot 2023-03-19 at 6.12.13 PM.png

Screenshot 2023-05-27 at 8.01.32 AM.png

Screenshot 2025-01-12 at 6.05.33 PM.png

Valentino

valentino-Plum-Rivet-Color-block-Leather-Shoulder-Bag.jpg