What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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HGD Stéphanie, Outerwear

Apostrophe Two Material Coat

HGD Stéphanie, Outerwear

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Mar 8 Acne Studios x Fjällräven Reversible Quilted Shell Hooded Down Jacket

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Crown Princess Victoria, Outerwear

Acne Studios x Fjällräven Reversible Quilted Shell Hooded Down Jacket

Reversible quilted shell hooded down jacket

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Worn by Crown Princess Victoria on:

7 March 2025 - Nordic Ski World Championships

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Oct 22, 2025

Apostrophe Two Material Coat

Oct 22, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Mar 8 Acne Studios x Fjällräven Reversible Quilted Shell Hooded Down Jacket

Acne Studios x Fjällräven Reversible Quilted Shell Hooded Down Jacket

Worn by Crown Princess Victoria on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Mar 8 Acne Studios x Fjällräven Reversible Quilted Shell Hooded Down Jacket

Acne Studios x Fjällräven Reversible Quilted Shell Hooded Down Jacket

Worn by Crown Princess Victoria on:

Mar 8 Merrell Azura Mid Hiking Boots in Espresso/Apricot

Mar 8 Celine Medium Triomphe Belt in Tan

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