What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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Nov 13 Alejandro de Miguel Embellished Cuff Blazer

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29 April 2026 - "Zurbarán" Exhibition at The National Gallery

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Nov 13 Alejandro de Miguel Embellished Cuff Blazer

Alejandro de Miguel Embellished Cuff Blazer

Worn by Queen Sofia on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 13 Alejandro de Miguel Embellished Cuff Blazer

Alejandro de Miguel Embellished Cuff Blazer

Worn by Queen Sofia on:

Nov 13 Alejandro de Miguel Wide-Leg Trousers

Nov 13 Escada Striped Wool Blazer

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Nov 13 Nov 13 Alejandro de Miguel Wide-Leg Trousers

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Nov 13 Alejandro de Miguel Wide-Leg Trousers