What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

September 12, 2026

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Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

Aug 23

Aug 23 Alice + Olivia Nina Embellished Midi Dress in Black

Polka Popp

Princess Beatrice, Dresses

Alice + Olivia Nina Embellished Midi Dress in Black

52% linen, 42% viscose, 3% elastane

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Worn by Princess Beatrice on:

4 June 2026 - ALICE + OLIVIA in-store event with Nicky Hilton and Stacey Bendet

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September 12, 2026

NW3 by Hobbs Wyldes Jacket

September 12, 2026

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 23 Alice + Olivia Nina Embellished Midi Dress in Black

Alice + Olivia Nina Embellished Midi Dress in Black

Worn by Princess Beatrice on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 23 Alice + Olivia Nina Embellished Midi Dress in Black

Alice + Olivia Nina Embellished Midi Dress in Black

Worn by Princess Beatrice on:

Aug 23 Holland Cooper Audley Lace Blouse

Aug 23 Alice + Olivia Alondra Strapless Jumpsuit

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