What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Mary, Outerwear

Hugo Boss Oreath Coat in Navy

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Dec 25 By Malene Birger Sirrenas Long Wool Coat in Black

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Princess Eugenie, Outerwear

By Malene Birger Sirrenas Long Wool Coat in Black

Wool 100%

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Worn by Princess Eugenie on:

25 December 2023 - Christmas Day
16 January 2024 - World Economic Forum in Davos, Switzerland

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May 6, 2025

Hugo Boss Oreath Coat in Navy

May 6, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 25 By Malene Birger Sirrenas Long Wool Coat in Black

By Malene Birger Sirrenas Long Wool Coat in Black

Worn by Princess Eugenie on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 25 By Malene Birger Sirrenas Long Wool Coat in Black

By Malene Birger Sirrenas Long Wool Coat in Black

Worn by Princess Eugenie on:

Dec 25 Laura Green London Neave Coat in Green

Dec 25 Mayoral Heart-Trim Ankle Boots in Black Suede

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