What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

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Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged 16Jan24-Eug

Saloni Joy B Short Dress in Pavilion Garden Print

Jan 16

Jan 16 Saloni Joy B Short Dress in Pavilion Garden Print

Princess Eugenie, Dresses

By Malene Birger Sirrenas Long Wool Coat in Black

Dec 25

Dec 25 By Malene Birger Sirrenas Long Wool Coat in Black

Princess Eugenie, Outerwear