What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Maxima visits Circular Friesland Association

Jun 26, 2024

Queen Maxima visits Circular Friesland Association

Jun 26, 2024

Jun 26, 2024

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Valentino Garavani Rockstud Bucket Bag in Light Ivory Grainy Calfskin

Princess Madeleine, Bags

Valentino Garavani Rockstud Bucket Bag in Light Ivory Grainy Calfskin

Princess Madeleine, Bags

Princess Madeleine, Bags

Jun 20

Jun 20 Crida Milano Brindisi Midi Dress in Black/White Polka Dots

Princess Beatrice, Dresses

Crida Milano Brindisi Midi Dress in Black White Polka Dots.jpg

Crida Milano Brindisi Midi Dress in Black/White Polka Dots

Chemisier midi silk in polka dot print, with short sleeves and pockets.

Worn by Princess Beatrice on:

17 June 2024 - Spotify Intimate Evening Of Music And Culture at 2024 Cannes Lion Festival

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Mark Cross for AERIN Shoulder Bag in Canvas with Vacchetta Trim

Jun 20 Mark Cross for AERIN Shoulder Bag in Canvas with Vacchetta Trim

Monc Belleville Sunglasses in Whiskey

Jun 20 Monc Belleville Sunglasses in Whiskey