What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

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Princess Sofia, Bottoms

Stockh lm Studio Cadenza Skirt in Black

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Nov 13

Nov 13 Erdem Merril Jacquard Dress in Black

Polka Popp

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Erdem Merril Jacquard Dress in Black

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Worn by the Duchess of Sussex on:

9 November 2019 - Festival of Remembrance

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Dec 22, 2024

Stockh lm Studio Cadenza Skirt in Black

Dec 22, 2024

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 13 Erdem Merril Jacquard Dress in Black

Erdem Merril Jacquard Dress in Black

Worn by the Duchess of Sussex on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 13 Erdem Merril Jacquard Dress in Black

Erdem Merril Jacquard Dress in Black

Worn by the Duchess of Sussex on:

Nov 13 Saloni Floral Lace Jacket in White

Nov 13 Chopard Happy Hearts Flower Necklace

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