What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Norwegian Royal Family attends Holmenkollen Ski Festival

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Zara Phillips, Accessories

Marks & Spencer Leather Snaffle Waist Belt in Black

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Feb 19 Escada Sequin Embellished Coat

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Queen Sofia, Outerwear

Escada Sequin Embellished Coat

Black sequin embellished coat

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19 February 2026 - Receiving Loro Parque Foundation's Gorilla Prize
24 February 2026

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Mar 14, 2026

Marks & Spencer Leather Snaffle Waist Belt in Black

Mar 14, 2026

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 19 Escada Sequin Embellished Coat

Escada Sequin Embellished Coat

Worn by Queen Sofia on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 19 Escada Sequin Embellished Coat

Escada Sequin Embellished Coat

Worn by Queen Sofia on:

Feb 19 Max Mara Alpaca Wool Coat

Feb 19 Falconeri Crew Neck Ultrafine Cashmere Jumper in Navy

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