What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Astrid, Outerwear

Gucci Floral Embroidered Jacket

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Queen Mathilde, Outerwear

Esmeralda Ammoun La Lumineuse Brocade Coat

Metallic brocade coat

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Worn by Queen Mathilde on:

5 October 2023 - Liège Province
5 December 2023 - State Visit to Germany
16 January 2024 - World Economic Forum
17 September 2024 - Informal Summit of Heads of State of German-speaking Countries

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May 29, 2025

Gucci Floral Embroidered Jacket

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 5 Esmeralda Ammoun La Lumineuse Brocade Coat

Esmeralda Ammoun La Lumineuse Brocade Coat

Worn by Queen Mathilde on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 5 Esmeralda Ammoun La Lumineuse Brocade Coat

Esmeralda Ammoun La Lumineuse Brocade Coat

Worn by Queen Mathilde on:

Oct 5 Olga Berg Zoey Faceted Clutch

Oct 5 Harris Wharf London Single-Breasted Merino-Wool Blazer in Brown

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