What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Mette Marit, Outerwear

Max Mara Costanza Jacket

Crown Princess Mette Marit, Outerwear

Apr 29

Apr 29 Etro Printed Cotton Midi Dress

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Countess of Wessex, Dresses

Etro Printed Cotton Midi Dress

Black floral printed midi dress

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Worn by the Duchess of Edinburgh on:

29 April 2024 - Ukraine
23 May 2024 - Closing Ceremony of General Assembly
5 February 2025 - Nepal

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 29 Etro Printed Cotton Midi Dress

Etro Printed Cotton Midi Dress

Worn by the Duchess of Edinburgh on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 29 Etro Printed Cotton Midi Dress

Etro Printed Cotton Midi Dress

Worn by the Duchess of Edinburgh on:

Apr 30 Andiata Lesley Blazer in White

Apr 29 Max Mara Fedra Dress

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