What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Astrid, Outerwear

Gucci Floral Embroidered Jacket

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May 7 Gabriela Hearst Luz Dress in Ivory

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Gabriela Hearst Luz Dress in Ivory

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7 May 2023 - Big Coronation Lunch
7 May 2023 - Coronation Concert

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Gucci Floral Embroidered Jacket

May 29, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

May 7 Gabriela Hearst Luz Dress in Ivory

Gabriela Hearst Luz Dress in Ivory

Worn by Princess Eugenie on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

May 7 Gabriela Hearst Luz Dress in Ivory

Gabriela Hearst Luz Dress in Ivory

Worn by Princess Eugenie on:

May 7 Cara Cara NYC Georgica Skirt in Navy Vintage Floral

May 7 Christian Dior DiorSignature B4I Sunglasses in Brown-to-Pink Gradient Tortoiseshell-Effect

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