What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

November 12, 2026

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Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Feb 11

Feb 11 Giorgio Armani Chevron Jacquard Blazer

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Princess Marie, Outerwear

Giorgio Armani Chevron Jacquard Blazer

Chevron jacquard blazer

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Worn by Princess Marie on:

17 November 2009

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November 12, 2026

Max Mara Extra Trousers

November 12, 2026

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 11 Giorgio Armani Chevron Jacquard Blazer

Giorgio Armani Chevron Jacquard Blazer

Worn by Princess Marie on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 11 Giorgio Armani Chevron Jacquard Blazer

Giorgio Armani Chevron Jacquard Blazer

Worn by Princess Marie on:

Feb 11 Giorgio Armani Silver Silk Peplum Blazer

Feb 11 Hugo Boss Silk Silver Jacket

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