What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mathilde, Outerwear

Diane von Furstenberg Color Block Coat

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Dec 16 Gucci Boat Pochette Bag

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Princess Madeleine, Bags

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Gucci Boat Pochette Bag

Jacquard canvas bag with leather handle and trim

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Worn by Princess Madeleine on:

11 April 2003
29 April 2003

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Dec 28, 2025

Diane von Furstenberg Color Block Coat

Dec 28, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 16 Gucci Boat Pochette Bag

Gucci Boat Pochette Bag

Worn by Princess Madeleine on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 16 Gucci Boat Pochette Bag

Gucci Boat Pochette Bag

Worn by Princess Madeleine on:

Dec 16 Hermes Clic H Bracelet in Pink

Dec 16 Isabel Marant Étoile Giamili Tweed Top

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