What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged Gucci

Gucci Vintage Leather Mules

Aug 22

Aug 22 Gucci Vintage Leather Mules

Benedikte Thoustrup, Shoes

Gucci Babouska GG Monogram Tote Bag

Aug 17

Aug 17 Gucci Babouska GG Monogram Tote Bag

Princess Charlene, Bags

Gucci Signora Slide Sandals

Aug 2

Aug 2 Gucci Signora Slide Sandals

Queen Letizia, Shoes

Gucci Interlocking G Belted Silk Shirt Dress

Jun 7

Jun 7 Gucci Interlocking G Belted Silk Shirt Dress

Crown Princess Marie Chantal, Dresses

Gucci Mherry Fittizio Silk Scarf

Apr 19

Apr 19 Gucci Mherry Fittizio Silk Scarf

Grand Duchess Maria Teresa, Accessories

Gucci GG0022S Sunglasses

Apr 12

Apr 12 Gucci GG0022S Sunglasses

Marie Ducruet, Accessories, Sunglasses

Gucci Velvet Frame Shoulder Bag

Apr 3

Apr 3 Gucci Velvet Frame Shoulder Bag

Crown Princess Mette Marit, Bags

Gucci Signora 85 Pumps in Dark Burgundy Leather

Mar 12

Mar 12 Gucci Signora 85 Pumps in Dark Burgundy Leather

Countess of Wessex, Shoes

Gucci Horsebit Ankle Boots in Dark Brown Suede

Nov 5

Nov 5 Gucci Horsebit Ankle Boots in Dark Brown Suede

Princess Madeleine, Shoes

Gucci Shield Sunglasses

Oct 22

Oct 22 Gucci Shield Sunglasses

Queen Sonja, Accessories, Sunglasses

Gucci Flora Print Scarf

Aug 26

Aug 26 Gucci Flora Print Scarf

Queen Sonja, Accessories

Gucci Bamboo Large Shopper Bag

Jul 14

Jul 14 Gucci Bamboo Large Shopper Bag

Princess Ariane, Bags

Gucci GG Snakeskin Shoulder Bag

Jun 24

Jun 24 Gucci GG Snakeskin Shoulder Bag

Bags, Princess Beatrix

Gucci Mini Bardot Handbag in Black

Jun 2

Jun 2 Gucci Mini Bardot Handbag in Black

Princess Caroline, Bags

Gucci Floral Embroidered Jacket

May 29

May 29 Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Gucci Silk Flared Trousers in Fuchsia

May 5

May 5 Gucci Silk Flared Trousers in Fuchsia

Queen Maxima, Bottoms

Gucci Ruffled Sleeves Top in Fuchsia

May 5

May 5 Gucci Ruffled Sleeves Top in Fuchsia

Queen Maxima, Tops

Gucci Eyewear Cat-Eye Glasses

Apr 24

Apr 24 Gucci Eyewear Cat-Eye Glasses

Crown Princess Mary, Accessories, Sunglasses

Gucci GG0631S Sunglasses

Apr 2

Apr 2 Gucci GG0631S Sunglasses

Queen Mathilde, Sunglasses, Accessories

Gucci Canvas Baiadera Stripe Weekender Bag

Mar 23

Mar 23 Gucci Canvas Baiadera Stripe Weekender Bag

Charlotte Casiraghi, Bags