What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Prince Haakon and Crown Princess Mette-Marit attend Ski World Championships opening ceremony

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Crown Princess Mette Marit, Outerwear

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Mar 9 Heidi Merrick Marish Top

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9 March 2024 - Uvalde, Texas

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Feb 28, 2025

Róhe Embroidered Wool Jacket

Feb 28, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Mar 9 Heidi Merrick Marish Top

Heidi Merrick Marish Top

Worn by the Duchess of Sussex on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Mar 9 Heidi Merrick Marish Top

Heidi Merrick Marish Top

Worn by the Duchess of Sussex on:

Mar 9 Birdies The Goldfinch Flats in Onyx Gilded Silk

Mar 9 Heidi Merrick Santa Barbara Sunglasses

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