What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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European Royals attend FEI World Championships 2026 - Day 1

August 11, 2026

European Royals attend FEI World Championships 2026 - Day 1

August 11, 2026

On Tuesday, several members of European Royal Families attended the first day of the 2026 FEI World Championships in Aachen, Germany.

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August 11, 2026

Latest Find

Featured

Christian Dior Miss Dior Low Heel Pumps in Light Blue Leather

Princess Charlene, Shoes

Christian Dior Miss Dior Low Heel Pumps in Light Blue Leather

Princess Charlene, Shoes

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Princess Charlene, Shoes

Oct 5

Oct 5 Karen Millen Tropical Print Skater Dress

Princess Märtha Louise, Dresses

Karen Millen Tropical Print Skater Dress

Floral kaleidoscope print sleeveless dress with flared skirt

Worn by Princess Märtha Louise on:

15 June 2018

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Karen Millen Floral Scuba Dress

Oct 5 Karen Millen Floral Scuba Dress

Mathilde Førster Bicolor Boater Hat in Red/Burgundy

Oct 5 Mathilde Førster Bicolor Boater Hat in Red/Burgundy