What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

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Apr 17 Maliparmi Heliconia Pouch

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Multicolored printed floral pochette with canvas trim

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17 April 2024 - Language Treasure Day

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Jigsaw Velvet Bow Hairclip

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 17 Maliparmi Heliconia Pouch

Maliparmi Heliconia Pouch

Worn by Princess Laurentien on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 17 Maliparmi Heliconia Pouch

Maliparmi Heliconia Pouch

Worn by Princess Laurentien on:

Apr 17 J Brand Selena Mid Rise Crop Jeans

Apr 17 Angelo Moretti Apricot Crush Necklace

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