What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 17Apr24-Laur

Maliparmi Heliconia Pouch

Apr 17

Apr 17 Maliparmi Heliconia Pouch

Princess Laurentien, Bags

Angelo Moretti Apricot Crush Necklace

Apr 17

Apr 17 Angelo Moretti Apricot Crush Necklace

Princess Laurentien, Accessories, Necklace

Tod's Gommino Leather Loafers

Apr 17

Apr 17 Tod's Gommino Leather Loafers

Princess Laurentien, Shoes