What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mathilde, Outerwear

Diane von Furstenberg Color Block Coat

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Oct 9 Max Mara Plava Trousers in Cherry

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Countess of Wessex, Bottoms

Max Mara Plava Trousers in Cherry

Tuxedo-style trousers featuring classic satin side band detail.

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Worn by the Duchess of Edinburgh on:

9 October 2025 - Receiving Honorary Fellowship of the College of Optometrists
10 December 2025 - Georgetown Institute for Women, Peace and Security event

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Dec 28, 2025

Diane von Furstenberg Color Block Coat

Dec 28, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 9 Max Mara Plava Trousers in Cherry

Max Mara Plava Trousers in Cherry

Worn by the Duchess of Edinburgh on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 9 Max Mara Plava Trousers in Cherry

Max Mara Plava Trousers in Cherry

Worn by the Duchess of Edinburgh on:

Oct 9 Joseph Ade Skirt in Ruby

Oct 9 Max Mara Alare Jacket in Cherry

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