What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Oct 29, 2025

Danish State Visit to Latvia - Day 2

Oct 29, 2025

Latest Find

Featured

Crown Princess Mary, Outerwear

Massimo Dutti Patch Pockets Jacket

Crown Princess Mary, Outerwear

Oct 9

Oct 9 Max Mara Plava Trousers in Cherry

Heaven

Countess of Wessex, Bottoms

Max Mara Plava Trousers in Cherry

Tuxedo-style trousers featuring classic satin side band detail.

Purchase

Worn by the Duchess of Edinburgh on:

9 October 2025 - Receiving Honorary Fellowship of the College of Optometrists

Recently Added!

Featured

Oct 29, 2025

Massimo Dutti Patch Pockets Jacket

Oct 29, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 9 Max Mara Plava Trousers in Cherry

Max Mara Plava Trousers in Cherry

Worn by the Duchess of Edinburgh on:

Recently Added!

Follow Us

Follow Us

About Us

Blog

Recently Added

Shop

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 9 Max Mara Plava Trousers in Cherry

Max Mara Plava Trousers in Cherry

Worn by the Duchess of Edinburgh on:

Oct 9 Joseph Ade Skirt in Ruby

Oct 9 Max Mara Alare Jacket in Cherry

Follow Us

About Us

Blog

Recently Added

Shop