What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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HGD Stéphanie, Outerwear

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Nov 3 Max&Co Longrun Coat

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Duchess of Cambridge, Outerwear

Max&Co Longrun Coat

Long wool coat with tailored collar and self tie belt

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3 November 2022
17 November 2022
21 February 2023

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Oct 22, 2025

Apostrophe Two Material Coat

Oct 22, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 3 Max&Co Longrun Coat

Max&Co Longrun Coat

Worn by the Princess of Wales on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 3 Max&Co Longrun Coat

Max&Co Longrun Coat

Worn by the Princess of Wales on:

Nov 3 Saint James Méridien Striped Sailor Shirt

Nov 3 Boden Woven Waist Belt

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