What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

On Saturday evening, Princess Charlene officially lit up the Casino Square in pink to mark the start of Pink October, Breast Cancer Awareness Month.

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October 3, 2026

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Sophie Habsburg Alpha Bag in Green

Countess of Wessex, Bags

Sophie Habsburg Alpha Bag in Green

Countess of Wessex, Bags

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Countess of Wessex, Bags

All tagged Max&Co Longrun Coat

Max&Co Longrun Coat in Navy

Jan 22

Jan 22 Max&Co Longrun Coat in Navy

Duchess of Cambridge, Outerwear

Max&Co Longrun Coat

Nov 3

Nov 3 Max&Co Longrun Coat

Duchess of Cambridge, Outerwear