What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

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Duchess of Cambridge, Accessories

Jigsaw Velvet Bow Hairclip

Duchess of Cambridge, Accessories

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Jan 25 MSGM Kids Wool Blend Sweater with Logo

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Prince Jacques, Tops

MSGM Kids Wool Blend Sweater with Logo

White wool sweater with logo

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Worn by Prince Jacques on:

25 January 2024 - Princess Charlene’s 46th Birthday

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Dec 21, 2024

Jigsaw Velvet Bow Hairclip

Dec 21, 2024

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 25 MSGM Kids Wool Blend Sweater with Logo

MSGM Kids Wool Blend Sweater with Logo

Worn by Prince Jacques on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 25 MSGM Kids Wool Blend Sweater with Logo

MSGM Kids Wool Blend Sweater with Logo

Worn by Prince Jacques on:

Jan 25 Max&Co Kids Runaway Coat

Jan 25 Max Mara The Cube Tregil Gilet

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