What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

August 13, 2026

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Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

All tagged MSGM

Jan 25

Jan 25 MSGM Kids Wool Blend Sweater with Logo

Heaven

Prince Jacques, Tops

Apr 17

Apr 17 MSGM Kids Skinny-Cut Grey-Wash Jeans

Sarah Williams

Prince Jacques, Bottoms

May 21

May 21 MSGM Kids Chunky Logo-Print Sandals in Yellow/White

Heaven

Prince Jacques, Shoes

Jan 15

Jan 15 MSGM Metallic Collar Lipstick and Eyelash Print Silk Shirt

Sarah Williams

Princess Tatiana, Tops

Dec 4

Dec 4 MSGM Lace Peplum Jacket

Sarah Williams

Princess Madeleine, Outerwear

Sep 25

Sep 25 MSGM Asymmetric Ruffle Dress in White

Polka Popp

Princess Beatrice, Dresses

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 25 MSGM Kids Wool Blend Sweater with Logo

Apr 17 MSGM Kids Skinny-Cut Grey-Wash Jeans

May 21 MSGM Kids Chunky Logo-Print Sandals in Yellow/White

Jan 15 MSGM Metallic Collar Lipstick and Eyelash Print Silk Shirt

Dec 4 MSGM Lace Peplum Jacket

Sep 25 MSGM Asymmetric Ruffle Dress in White

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