What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Willem-Alexander and Princess Catharina-Amalia attend presentation of the Princess Catharina-Amalia Hussar Regiment

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Crown Princess Victoria, Outerwear

Maria Westerlind Striped Blazer

Crown Princess Victoria, Outerwear

Jun 8

Jun 8 Philip Treacy OC 458 Hat

Sarah Williams

Hats, Duchess of Cambridge

Philip Treacy OC 458 Hat

From Philip Treacy’s Spring 2018 Collection

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Worn by the Princess of Wales on:

19 May 2018
8 June 2019
20 May 2025 - Garden Party

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Jun 19, 2025

Maria Westerlind Striped Blazer

Jun 19, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 8 Philip Treacy OC 458 Hat

Philip Treacy OC 458 Hat

Worn by the Princess of Wales on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 8 Philip Treacy OC 458 Hat

Philip Treacy OC 458 Hat

Worn by the Princess of Wales on:

Jun 8 H&M Conscious Collection Silk Dress

Jun 8 Carolina Herrera Double Breasted Lace Gown

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