What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 20May25-K

Gianvito Rossi Ribbon Sling 85 Pumps in Nude Suede

Jul 15

Jul 15 Gianvito Rossi Ribbon Sling 85 Pumps in Nude Suede

Duchess of Cambridge, Shoes

Emilia Wickstead Elta Dress in Yellow

Dec 3

Dec 3 Emilia Wickstead Elta Dress in Yellow

Duchess of Cambridge, Dresses

Forever New Lily Woven Clutch

Jun 7

Jun 7 Forever New Lily Woven Clutch

Duchess of Cambridge, Bags

Philip Treacy OC 458 Hat

Jun 8

Jun 8 Philip Treacy OC 458 Hat

Hats, Duchess of Cambridge

Robinson Pelham Diamond Acorn Wedding Earrings

Apr 26

Apr 26 Robinson Pelham Diamond Acorn Wedding Earrings

Accessories, Duchess of Cambridge, Earrings