What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 12, 2026

Queen Silvia celebrates Ecpat Sweden's 30th anniversary

November 12, 2026

On Thursday, Queen Silvia celebrated the 30th anniversary of the children's rights organization Ecpat Sweden.

November 12, 2026

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Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Oct 7

Oct 7 Ralph Lauren Kids Belted Fit-and-Flare Dress

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Ralph Lauren Kids Belted Fit-and-Flare Dress

Navy belted fit and flare dress

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Worn by Princess Gabriella on:

7 October 2023 - 2nd Smiles Day
2 September 2024 - Swearing-in of Didier Guillaume as Minister of State

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November 12, 2026

Max Mara Extra Trousers

November 12, 2026

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 7 Ralph Lauren Kids Belted Fit-and-Flare Dress

Ralph Lauren Kids Belted Fit-and-Flare Dress

Worn by Princess Gabriella on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 7 Ralph Lauren Kids Belted Fit-and-Flare Dress

Ralph Lauren Kids Belted Fit-and-Flare Dress

Worn by Princess Gabriella on:

Oct 7 Aiayu Helen Classic Clutch in Blue

Oct 7 Gianvito Rossi Ribbon Cruise Flat Sandals

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