What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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HGD Stéphanie, Outerwear

Apostrophe Two Material Coat

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Mar 13 Reiss Etta Double-Breasted Belted Trench Coat in White

Polka Popp

Princess Eugenie, Outerwear

Reiss Etta Double-Breasted Belted Trench Coat in White

100% Polyester.

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Worn by Princess Eugenie on:

13 March 2024 - Cheltenham Festival 2024 - Day 2
20 April 2025 - Easter Sunday

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Oct 22, 2025

Apostrophe Two Material Coat

Oct 22, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Mar 13 Reiss Etta Double-Breasted Belted Trench Coat in White

Reiss Etta Double-Breasted Belted Trench Coat in White

Worn by Princess Eugenie on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Mar 13 Reiss Etta Double-Breasted Belted Trench Coat in White

Reiss Etta Double-Breasted Belted Trench Coat in White

Worn by Princess Eugenie on:

Mar 13 Reiss Caitlyn Ribbed Bodycon Midi Dress in Neutral

Mar 13 Victoria Charles Veiled Teardrop Headpiece with Quill in Dove Grey Fur Felt

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