What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

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Crown Princess Mette Marit, Tops

Chloé Ruffle Blouse in Pink

Crown Princess Mette Marit, Tops

Dec 16

Dec 16 Soft Goat Mini Skirt in Lipstick Red

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Princess Estelle, Bottoms

Soft Goat Mini Skirt in Lipstick Red

Chunky cashmere mini skirt

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Worn by Princess Estelle on:

16 December 2024 - Receiving Christmas Trees at the Palace
24 December 2025 - Visit to Södersjukhuset

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Jan 11, 2026

Chloé Ruffle Blouse in Pink

Jan 11, 2026

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 16 Soft Goat Mini Skirt in Lipstick Red

Soft Goat Mini Skirt in Lipstick Red

Worn by Princess Estelle on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 16 Soft Goat Mini Skirt in Lipstick Red

Soft Goat Mini Skirt in Lipstick Red

Worn by Princess Estelle on:

Dec 16 Zadig et Voltaire Joe Ankle Boots

Dec 16 Soft Goat Brushed Turtleneck in Lipstick Red

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