What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Crown Princess Family visits Södersjukhuset on Christmas Eve

Dec 24, 2025

Swedish Crown Princess Family visits Södersjukhuset on Christmas Eve

Dec 24, 2025

Dec 24, 2025

Latest Find

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Suzannah Carlisle Checked Houndstooth Tweed Coat

Countess of Wessex, Dresses

Suzannah Carlisle Checked Houndstooth Tweed Coat

Countess of Wessex, Dresses

Countess of Wessex, Dresses

All tagged 24Dec25-E

Soft Goat Mini Skirt in Lipstick Red

Dec 16

Dec 16 Soft Goat Mini Skirt in Lipstick Red

Princess Estelle, Bottoms

Soft Goat Short Sleeve Turtleneck

Dec 24

Dec 24 Soft Goat Short Sleeve Turtleneck

Crown Princess Victoria, Tops, Princess Estelle