What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 10Apr24-S

Flattered Barbara Leather Belt in Cognac

Apr 10

Apr 10 Flattered Barbara Leather Belt in Cognac

Princess Sofia, Accessories

Bigli Jewels Elements Ring

Apr 10

Apr 10 Bigli Jewels Elements Ring

Princess Sofia, Rings, Accessories

Emma Israelsson PPG Puzzle Necklace

Feb 24

Feb 24 Emma Israelsson PPG Puzzle Necklace

Princess Sofia, Accessories, Necklace

Flattered Rose Pumps

Jun 9

Jun 9 Flattered Rose Pumps

Princess Sofia, Shoes

Anine Bing Mylah Shirt

Jun 9

Jun 9 Anine Bing Mylah Shirt

Princess Sofia, Tops

Andiata Gytta Trousers in White

Oct 15

Oct 15 Andiata Gytta Trousers in White

Princess Sofia, Bottoms, Crown Princess Mary, Crown Princess Victoria

AVAVAV A-Shaped Leather Bag

Jul 5

Jul 5 AVAVAV A-Shaped Leather Bag

Princess Sofia, Bags