What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

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Queen Silvia, Accessories, Necklace

All tagged 10Aug17

Rabens Saloner Annasophia Printed Maxi Skirt

May 1

May 1 Rabens Saloner Annasophia Printed Maxi Skirt

Crown Princess Mary, Bottoms

Christine Hvelplund H & A Alphabet Necklace in Rose Gold

Dec 1

Dec 1 Christine Hvelplund H & A Alphabet Necklace in Rose Gold

Princess Marie, Accessories, Necklace

Jil Sander Bonbon Belted Coat in Pink

Sep 7

Sep 7 Jil Sander Bonbon Belted Coat in Pink

Princess Claire, Outerwear

Étoile Isabel Marant Flenn Tweed Jacket in Black

Jul 2

Jul 2 Étoile Isabel Marant Flenn Tweed Jacket in Black

Princess Marie, Outerwear