What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 4, 2026

King Haakon and Queen Sonja attend gala dinner for county governors

November 4, 2026

On Tuesday, King Haakon hosted a gala dinner for county governors at the Royal Palace with Queen Sonja in attendance.

November 4, 2026

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Princess Charlene, Bags

Hermes Kelly Pochette in Black

Princess Charlene, Bags

All in Princess Claire

Mar 25

Mar 25 Reiss Millie Tailored Blazer

Heaven

Princess Claire, Outerwear

Oct 5

Oct 5 Aquazzura Crystal Hoop Sling 50 Pumps in Black

Heaven

Princess Claire, Shoes

Oct 5

Oct 5 Jonathan Simkhai Odetta Crystal-Embellished Dress

Heaven

Princess Claire, Dresses

Oct 4

Oct 4 COS Belted Double-Face Wool Long Coat in Burgundy

Heaven

Princess Claire, Outerwear

Oct 3

Oct 3 Costarellos Ellima Lurex Georgette Kaftan Gown

Heaven

Princess Claire, Gowns

May 25

May 25 Sézane Palma Top in Ecru

Heaven

Princess Claire, Tops

May 25

May 25 Sézane Christie Jacket in Ecru

Heaven

Princess Claire, Outerwear

Mar 21

Mar 21 Jimmy Choo Avenue 85 Sandals

Polka Popp

Princess Claire, Shoes

Mar 21

Mar 21 Taller Marmo Ubud Gown in Dark Pink

Polka Popp

Princess Claire, Gowns

Oct 14

Oct 14 Sézane Cesar Trousers in Ecru

Heaven

Princess Claire, Bottoms

Sep 26

Sep 26 Sézane Tyler Trousers in Powder Pink

Heaven

Princess Claire, Bottoms

Sep 26

Sep 26 Sézane Christie Jacket in Powder Pink

Heaven

Princess Claire, Outerwear

Mar 21

Mar 21 Acuitis Iconik Copal Sunglasses

Heaven

Princess Claire, Accessories, Sunglasses

Mar 21

Mar 21 Saint Laurent LouLou Heart Shaped Sunglasses in Black

Heaven

Princess Claire, Accessories, Sunglasses

Mar 21

Mar 21 LoveShackFancy Evelyn Long Dress in Mixed Floral

Heaven

Princess Claire, Dresses

Mar 10

Mar 10 Claudie Pierlot Marquise Bow Jumper

Heaven

Princess Claire, Tops

Jan 9

Jan 9 Mini Lunn Personalised Star Cotton Pyjama Top

Heaven

Princess Claire, Tops

Jun 23

Jun 23 Ralph Lauren Parker Stretch Wool Jacket

Heaven

Princess Claire, Outerwear

Jun 23

Jun 23 Polo Ralph Lauren Hybrid One-Shoulder Cocktail Dress

Heaven

Princess Claire, Dresses

Jun 3

Jun 3 Marni Tropicalia Bucket Bag in Tan Leather and Raffia

Heaven

Princess Claire, Bags

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Mar 25 Reiss Millie Tailored Blazer

Oct 5 Aquazzura Crystal Hoop Sling 50 Pumps in Black

Oct 5 Jonathan Simkhai Odetta Crystal-Embellished Dress

Oct 4 COS Belted Double-Face Wool Long Coat in Burgundy

Oct 3 Costarellos Ellima Lurex Georgette Kaftan Gown

May 25 Sézane Palma Top in Ecru

May 25 Sézane Christie Jacket in Ecru

Mar 21 Jimmy Choo Avenue 85 Sandals

Mar 21 Taller Marmo Ubud Gown in Dark Pink

Oct 14 Sézane Cesar Trousers in Ecru

Sep 26 Sézane Tyler Trousers in Powder Pink

Sep 26 Sézane Christie Jacket in Powder Pink

Mar 21 Acuitis Iconik Copal Sunglasses

Mar 21 Saint Laurent LouLou Heart Shaped Sunglasses in Black

Mar 21 LoveShackFancy Evelyn Long Dress in Mixed Floral

Mar 10 Claudie Pierlot Marquise Bow Jumper

Jan 9 Mini Lunn Personalised Star Cotton Pyjama Top

Jun 23 Ralph Lauren Parker Stretch Wool Jacket

Jun 23 Polo Ralph Lauren Hybrid One-Shoulder Cocktail Dress

Jun 3 Marni Tropicalia Bucket Bag in Tan Leather and Raffia

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