What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 10Dec03

Jacques Zehnder Silk and Wool Gown

Nov 29

Nov 29 Jacques Zehnder Silk and Wool Gown

Queen Silvia, Gowns

Alberta Ferretti Single Breasted Coat

Aug 16

Aug 16 Alberta Ferretti Single Breasted Coat

Princess Ingrid-Alexandra, Crown Princess Mette Marit, Outerwear

Andrew Gn Silk Embellished Skirt in Navy

Dec 28

Dec 28 Andrew Gn Silk Embellished Skirt in Navy

Bottoms, Crown Princess Mette Marit