What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 10Dec24-Max

Max Mara Bahamas Double-Breasted Wool Coat in Camel

Mar 31

Mar 31 Max Mara Bahamas Double-Breasted Wool Coat in Camel

Queen Maxima, Outerwear

Gianvito Rossi Gianvito 105 Pumps in Nude Nappa Leather

Sep 16

Sep 16 Gianvito Rossi Gianvito 105 Pumps in Nude Nappa Leather

Queen Maxima, Shoes, Princess Catharina-Amalia

Bottega Veneta Intrecciato Knot Long Clutch in Gold

Sep 15

Sep 15 Bottega Veneta Intrecciato Knot Long Clutch in Gold

Queen Maxima, Bags