What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

Featured

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Princess Beatrice, Bags

All tagged 10Jul22-MD

Zara Flowing Trousers with a Full-Length Print

Jul 26

Jul 26 Zara Flowing Trousers with a Full-Length Print

Marie Ducruet, Bottoms

Zara Printed Tunic Midi Dress

Jul 26

Jul 26 Zara Printed Tunic Midi Dress

Marie Ducruet, Dresses

Gucci GG Marmont Matelassé Leather Super Mini Bag in White Chevron Leather

Jun 25

Jun 25 Gucci GG Marmont Matelassé Leather Super Mini Bag in White Chevron Leather

Marie Ducruet, Bags