What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 10Jul22-MD

Zara Flowing Trousers with a Full-Length Print

Jul 26

Jul 26 Zara Flowing Trousers with a Full-Length Print

Marie Ducruet, Bottoms

Zara Printed Tunic Midi Dress

Jul 26

Jul 26 Zara Printed Tunic Midi Dress

Marie Ducruet, Dresses

Gucci GG Marmont Matelassé Leather Super Mini Bag in White Chevron Leather

Jun 25

Jun 25 Gucci GG Marmont Matelassé Leather Super Mini Bag in White Chevron Leather

Marie Ducruet, Bags