What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 10Jul24-L1

Hugo Boss Melanie 50 Sandals in Black

Jul 10

Jul 10 Hugo Boss Melanie 50 Sandals in Black

Queen Letizia, Shoes

Carolina Herrera Bimba 1 Clutch in Black

Jul 10

Jul 10 Carolina Herrera Bimba 1 Clutch in Black

Queen Letizia, Bags

Carolina Herrera Tulip Intarsia Knit Dress

Jul 10

Jul 10 Carolina Herrera Tulip Intarsia Knit Dress

Queen Letizia, Dresses

Coreterno Amor Che Tutto Move Ring

Jan 6

Jan 6 Coreterno Amor Che Tutto Move Ring

Queen Letizia, Accessories, Rings

Carolina Herrera Falling Jasmine Earrings

Nov 14

Nov 14 Carolina Herrera Falling Jasmine Earrings

Queen Letizia, Accessories, Earrings