What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

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Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 10Jun04

Prada Neutral Tie-Dye Cardigan

May 1

May 1 Prada Neutral Tie-Dye Cardigan

Crown Princess Mary, Outerwear

Salvatore Ferragamo Textured Top Handle Bag

Jun 26

Jun 26 Salvatore Ferragamo Textured Top Handle Bag

Queen Sonja, Bags

Prada Sleeveless Velvet Gown in Midnight Blue

Apr 3

Apr 3 Prada Sleeveless Velvet Gown in Midnight Blue

Crown Princess Mary, Gowns

Prada Embellished Pleated Dress

Dec 23

Dec 23 Prada Embellished Pleated Dress

Crown Princess Mary, Dresses