What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 10Jun12

Akris Alex Bag in Teal

Aug 12

Aug 12 Akris Alex Bag in Teal

Princess Charlene, Bags

Moncler Liane Quilted Vest

May 29

May 29 Moncler Liane Quilted Vest

Crown Princess Mary, Outerwear

Milly Chrystine Sunburst Dress in Blue and Red

May 2

May 2 Milly Chrystine Sunburst Dress in Blue and Red

Crown Princess Mary, Dresses

By Malene Birger Ferlulas Top

Feb 6

Feb 6 By Malene Birger Ferlulas Top

Crown Princess Mary, Tops

Rupert Sanderson Winona Pumps in Navy Patent Leather

Apr 29

Apr 29 Rupert Sanderson Winona Pumps in Navy Patent Leather

Crown Princess Mary, Shoes

Chanel Comète Earrings

Sep 10

Sep 10 Chanel Comète Earrings

Queen Letizia, Earrings, Accessories