What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 10Jun19

Zara Paisley Print Trousers

Apr 22

Apr 22 Zara Paisley Print Trousers

Camille Gottlieb, Princess Stephanie, Bottoms

APM Monaco Arc-En-Ciel Adjustable Necklace

Apr 17

Apr 17 APM Monaco Arc-En-Ciel Adjustable Necklace

Camille Gottlieb, Accessories, Necklace

Nadia Shelbaya Emerald Beads Necklace

Sep 24

Sep 24 Nadia Shelbaya Emerald Beads Necklace

Crown Princess Mary, Dresses

Craft Royal Run Half Zip Top in Navy

Sep 12

Sep 12 Craft Royal Run Half Zip Top in Navy

Crown Princess Mary, Tops, Princess Isabella

Under Armour UA Shadow ArmourVent Cap in Grey

Sep 12

Sep 12 Under Armour UA Shadow ArmourVent Cap in Grey

Crown Princess Mary, Hats